Nova Scotia is seeking to maximize trade, tourism and investment opportunities in Europe with the launch of the Nova Scotia-Europe Engagement Strategy. Premier Stephen McNeil announced the strategy today, April 25, along with a trade mission to Europe and China. “We have already created many successful trading relationships in Europe and this formal engagement plan helps us sharpen our focus so we can further advance economic opportunities and investment,” said Premier McNeil. “The Comprehensive Economic and Trade Agreement between Canada and the European Union creates even more opportunities for Nova Scotia to grow export markets in Europe.” The trade mission will take place between April 29 and May 15, and include stops in Ireland, Amsterdam, Portugal, Brussels, France and Guangdong province in China. On Monday, April 29, Premier McNeil will board WestJet’s inaugural non-stop flight from Halifax to Dublin, Ireland. This new route is an important transportation link for Nova Scotia to key European markets. “We are very pleased that WestJet has made this commitment. It is a sign of confidence in our province and region,” said Premier McNeil. The Europe mission includes meetings with government officials, along with representatives of the air transport industry, ocean technology, information and communication technology, seafood, post-secondary institutions, and business officials. Officials from Intergovernmental Affairs, Tourism Nova Scotia, Nova Scotia Business Inc., Department of Fisheries and Aquaculture, including Minister of Fisheries and Aquaculture Keith Colwell and executives from Halifax International Airport Authority will participate in the mission. The European Union is Nova Scotia’s third largest export market after the United States and China. In 2018, Nova Scotia exports to Europe were $597 million, well over the previous five years average of $520 million. The leading exports are seafood, berries, wood and energy products and machinery. Following the European mission Premier McNeil will travel to China, May 11-15, to meet with Guangdong Governor Ma Xingrui, tour the Guandong Museum of Art Maud Lewis exhibit, meet with Rachael Bedlington, consul general of Canada in Guangzhou as well as meet with other government and business officials. The premier continues to talk with officials about the opportunity for a non-stop flight between Nova Scotia and China. Nova Scotia exports to China reached a new high of $794 million in 2018. For more information on the Nova Scotia-Europe Engagement strategy visit http://novascotia.ca/Europe .