Dubai Tourism to open a regional office

first_imgWith the aim of driving growth in visitor numbers from countries within the Asia Pacific, Dubai’s Corporation of Tourism and Commerce Marketing (DCTCM) today announced the establishment of a new hub office to service the region.The Asia Pacific Regional Office will oversee the work of DCTCM’s existent offices in the Far East, Japan, Australia and New Zealand to maximise the opportunity to increase visitor numbers from Australia, Hong Kong, Indonesia, Japan, Malaysia, New Zealand, Singapore and Thailand.Based in Sydney, Australia, the Asia Pacific Regional Office will be a DCTCM-owned office led by Julie King, with the responsibilities added to her current remit as Director of DCTCM’s Australia and New Zealand representative office.To further strengthen the focus on the region, Shahab Al Shayan has been appointed as regional manager, Asia Pacific and will be based in DCTCM’s Head Office in Dubai.The move is part of the strategy to deliver Dubai’s Tourism Vision 2020, which includes the headline target of welcoming 20 million visitors per year by the end of the decade.Dubai Corporation for Tourism and Commerce Marketing chief executive officer Issam Abdul Rahim Kazim, said that the region is of high importance for Dubai.“The Asia Pacific is of high strategic importance to us, with significant potential for growth across the whole region. The emerging economic power of the Asia Pacific countries is resulting in increased outward bound tourism and Dubai’s broad destination offering meets the varying demands of these tourists,” Mr Kazim said.In the region DCTCM currently has representative offices in Hong Kong (servicing the Far East), Japan, and Australia (servicing Australia and New Zealand). The new regional office will oversee the work of these offices.Source = ETB Travel News: Lewis Wisemanlast_img read more