Credit union marketing and branding insights from Dr. Seuss

first_img 23SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Mark Arnold Mark Arnold is an acclaimed speaker, brand expert and strategic planner helping businesses such as credit unions and banks achieve their goals with strategic marketing insights and energized training. Mark … Web: www.markarnold.com Details March of this year marks the 110th birthday of beloved children’s author Dr. Seuss (also known as Theodor Seuss Geisel). Dr. Seuss was a prolific author, penning nearly fifty children’s books. These books, such as Green Eggs and Ham, The Lorax and How the Grinch Stole Christmas! are now perennial favorites of both children and adults.Known for imaginative character names and outlandish rhyming, Dr. Seuss cornered the market on entertaining children with books replete with colorful illustrations and deeper messaging. Do some of these messages apply to the greater world of marketing and branding? Consider a few of the examples below.“The more that you read, the more things that you will know. The more that you learn, the more places you’ll go.” This line from I Can Read with My Eyes Shut! ought to be prominently displayed on the desk or wall of every marketing and branding professional. At the speed with which the economy and technology moves, no one can afford to remain complacent with the knowledge that he or she picked up right out of college or early in their career. Marketing professionals must avail themselves of opportunities to learn and grow, regardless of their age. Ways to do this include reading up on the latest business books, blogs and social media platforms — as well as following the musings of thought leaders such as Michael Hyatt, Michael Hudson and Jeffry Pilcher.“Today you are you, that is truer that true. There is no one alive who is youer than you.” From Happy Birthday to You!, This Dr. Seuss quote speaks directly to the importance of unique branding amongst credit unions. Far too often credit unions try to position themselves on the same old tired things, such as member service, friendliness and product offerings. Guess what? Every single credit union in the history of the world is absolutely convinced that they have great member service, are friendly and offer every product or service a member could need or want. Unfortunately, that’s often far from the case. Credit unions, to differentiate themselves in a hyper-competitive environment, must dig deep and find the one thing that truly sets them apart from the competition. Maybe you’re lucky and you actually are one of the ones who can truly claim to have exceptionally friendly service. More than likely — however — you’re going to have to dig deeper than that. Maybe its’s your electronic/digital product offerings. Maybe it’s the speed at which you turn around loan decisions. Heck, maybe it’s how clean your lobby bathrooms are. The point is – your credit union must be true to itself. Trying to copy the competition and be everything to everyone is a recipe for disaster.“Say! I do like green eggs and ham! I do! I like them, Sam-I-am! And I would eat them in a boat! And I would eat them with a goat. And I will eat them in the rain. And in the dark. And on a train. And in a car. And in a tree. They are so good so good you see!” Up to this point in the classic Green Eggs and Ham, Sam-I-am, the protagonist, has mercilessly hounded the unnamed second character about trying green eggs and ham. He berates him, he cajoles him, he asks him to try them in all sorts of places and with all sorts of characters. All to no avail. Eventually, however, the unnamed character breaks down and tries the green eggs and ham, which he finds delicious. What we learn from this line is that if your credit union actually offers a superior product or service, people will not only eventually try it but will become viral marketers of it for you. It took the Sam-I-am character a great deal of time to reach his target audience (and his browbeating methods of doing so are questionable in the credit union world) but eventually, he did get his man. And when that unnamed character actually tried the green eggs and ham and found that he enjoyed them, he was more than happy to eat them in a boat, with a goat, in the rain, in the dark, on a train, and a car and in a tree (and also with a fox and a mouse. It makes you wonder, ‘what did the fox say?’). In other words, he was ready and willing to share the good news about this terrific new dish with his friends and family. This type of marketing, invaluable to the culinary sales efforts of Sam-I-am, is just as important to your credit union. If you offer a genuinely superior product or service to your members, eventually they will pick up on that, use it, love it and share it with their friends and family.Sampling just a few books and lines out of the repertoire of Dr. Seuss is a daunting task. However, by examining just a few of the more poignant ones that apply more directly the marketing and branding, credit unions can learn some important lessons about who they are and how they interact with people. In the words of Oh, the Places You’ll Go!“You’re off to Great Places!Today is your day!Your mountain is waiting,So… get on your way!”last_img read more

Visitors to the Krka National Park will receive a discount for visiting the Fortress of St. Nicholas

first_imgAll visitors who at the point of sale Info center of the Fortress of St. Nikola will show a ticket for the National Park “Krka”, not older than seven days, will get a 10% discount on the basic price of an individual ticket to visit the Fortress of St. Nicholas. In this way, visitors will have the opportunity to enjoy one of the most beautiful Croatian national parks and a UNESCO heritage monument and stay longer in our area. The director of the Nature Institute of Šibenik-Knin County, Anita Babačić Ajduk, pointed out that this is a significant step forward in the cooperation between the two institutions.: “So far, we have successfully collaborated on research projects, and now the collaboration is expanding to promotion and visits. Our two institutions are closely connected and the territory they cover. JU Priroda manages the area of ​​the source and mouth of the river Krka, north and south of the National Park. These include the river Krčić, the source of the Krka, the river flow around Knin and the entire course and mouth from Skradin to the Channel of St. Ante and the Fortress of St. Nicholas. The flora and fauna know no administrative boundaries and our cooperation is necessary in every segment. Visitors do not know the administrative borders either, so such joint actions are very useful. This increases the visibility of the site, but also ensures a controlled, sustainable visiting system. ” This is the result of cooperation between the Public Institution Nature of Šibenik-Knin County and the Public Institution “Krka National Park”.center_img Photo: NP Krka  “Krka National Park and JU Priroda are two related institutions whose main tasks are the preservation, protection, interpretation and sustainable use of protected natural and cultural heritage. By promoting UNESCO monuments in the area of ​​the National Park, we connect two neighboring protected areas and some of the most important natural and cultural values ​​of our region. With this cooperation, we present ourselves as a whole, natural and cultural-historical, but also social and economic, which is especially important for us for this visitor season. “, said the director of the Public Institution “Krka National Park” Nella Slavica and emphasized that this cooperation is part of the continuous activities of the National Park “Krka” on the development of the entire area and encouraging economic activities of many entities living and working on the banks of the Krka. last_img read more

Arsenal legend Lauren rips into ‘irrelevant’ Mesut Ozil and reacts to Aaron Ramsey move

first_imgArsenal legend Lauren has issued a warning to Mesut Ozil (Picture: Getty)Mesut Ozil was ‘irrelevant’ in Arsenal’s crunch matches last season and must start fulfilling his potential to save his career at the Emirates.That is the opinion of Arsenal ‘Invincible’ Lauren, who believes there was ‘something very wrong’ with the way Ozil played under Unai Emery last term.Ozil signed a new three-year deal with the Gunners at the start of last year but was not always guaranteed a place in Arsenal’s starting line-up during the 2018-19 campaign.The German playmaker has been heavily linked with a summer departure and, while Lauren says he will stay put, the Arsenal hero insists he needs to offer more to the team.AdvertisementAdvertisementADVERTISEMENTMore: FootballRio Ferdinand urges Ole Gunnar Solskjaer to drop Manchester United starChelsea defender Fikayo Tomori reveals why he made U-turn over transfer deadline day moveMikel Arteta rates Thomas Partey’s chances of making his Arsenal debut vs Man City‘Mesut Ozil will stay at Arsenal next season but he needs to start fulfilling his potential,’ Lauren told bwin.‘Whether you are Arsenal, Real Madrid or Barcelona, you need your best players to perform on the big stage and Ozil failed to do that on multiple occasions last year.‘In the biggest games last season, the quarter-final, semi-final and final of the Europa League, Ozil was not relevant, so there is something very wrong there.‘Mesut Ozil has a lot of potential and no doubt, Emery will be working to bring that to the forefront this season.’ Comment Advertisement Metro Sport ReporterFriday 21 Jun 2019 5:00 pmShare this article via facebookShare this article via twitterShare this article via messengerShare this with Share this article via emailShare this article via flipboardCopy link261Shares Lauren also discussed Aaron Ramsey’s departure (Picture: Getty)center_img Ramsey left the Gunners to join Juventus (Picture: Getty)Arsenal, who finished fifth in the Premier League last term, will be without Aaron Ramsey next season after the Welsh midfielder joined Juventus.Lauren says Ramsey is a ‘brilliant player’ who will be sorely missed at the Emirates.‘Losing Aaron Ramsey to Juventus is a big loss for Arsenal,’ he said. ‘Unai and his backroom team will need to use this transfer window to make a big signing to replace him.‘Throughout his time at the club, and even when he had announced he was leaving the club, Ramsey was a brilliant player who always played to his best ability.‘The gap he has left in the club will be felt unless the club bring in someone to replace him quickly.’More: FootballBruno Fernandes responds to Man Utd bust-up rumours with Ole Gunnar SolskjaerNew Manchester United signing Facundo Pellistri responds to Edinson Cavani praiseArsenal flop Denis Suarez delivers verdict on Thomas Partey and Lucas Torreira moves Arsenal legend Lauren rips into ‘irrelevant’ Mesut Ozil and reacts to Aaron Ramsey move Advertisementlast_img read more

Bulldogs Defeated By Red Devils In Tennis Regional Finals

first_imgThe Batesville Bulldogs Tennis team’s season came to an end with a 4-1 loss to the host Red Devils at The Tennis Regionals at Richmond.last_img