Mobile banking adoption: Where is the revenue for credit unions?

first_img 21SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Mobile banking users are among a financial institution’s most valuable customers and members. However, many financial institutions may not realize the causal impact of mobile banking adoption and usage on bottom-line results and revenue.To quantify the tangible returns generated by engaged mobile banking users, as well as the potential benefit of increased adoption, Fiserv compared key attributes in the three months before and after consumers enrolled in mobile banking. The year-long aggregated analysis was conducted at select banks and credit unions using the Mobiliti™ banking and payments solution from Fiserv.The study found specific returns on the mobile investment related to product usage, transaction frequency, attrition rates and revenue generated. Mobile banking usage impacted increased customer and member ROI in several ways. continue reading »last_img

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